Your business reputation and brand are built over time and are dependent upon the trust and loyalty of your consumers. MRM looks proactively at the potential impact of a product recall and addresses:
- Risk transfer
MRM’s preventative planning is vital to identifying the risks your company may face and limiting potential damage. We maintain effective strategies and plans by product type to ensure that our clients can react quickly and successfully in the event of a crisis. We train, test, and craft pre-approved strategies so you can reassure stakeholders with a swift and appropriate response.
Ultimately, our goal is to protect the trust and integrity your consumers have in your brand, and to rebuild your reputation through the positive steps you implement.
In today’s social media world, news spreads rapidly. Reports of contamination or a product recall have the potential to destroy consumer and shareholder confidence if you are not properly prepared.
Response time is critical. Companies that quickly respond to a recall or contamination, take a compassionate approach, and follow effective crisis management plans, can dramatically lessen their recovery time.
MRM’s Crisis Management efforts target the following initiatives:
- Crisis management planning
- HACCP audits and consulting
- Incident simulation training
- Food defense consulting
- Recall planning design and consulting
- Counterfeit products investigation
- Food safety consulting and advanced laboratory testing
- Product withdrawal and destruction
- Reverse logistics
- Crisis communications
MRM provides guaranteed, immediate and direct access to specialist consultants for any contamination incident, anywhere in the world, 24 hours a day, 365 days a year. Recall Advantage’s crisis team coordinates the response, contacting each specialist consultant as appropriate, and setting in motion pre-approved action plans.
We also implement post-crisis reviews to pinpoint any weaknesses in an existing plan and areas for improvement. We look at corrective actions to address the errors (if any) that contributed to the onset or degree of the crisis. We look at early warning systems, staffing, insurance coverage, quality control, security, and division of management responsibility.
Many experts believe the most opportune time for rebuilding product and corporate reputations is during and immediately following a crisis. Sales and marketing staffs should seek to win back any consumer confidence that may have been lost either in the company or in the products.
This is a summary of the service and approach that MRM implements with each customer. More details are provided to active and potential clients by Recall Advantages sales representatives.